Category: Branding
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Netflix Renames Its Online DVD Rental Qwikster
Netflix can’t win. Don’t get me wrong, I’ve been a fan of theirs for a long time. I used to get new DVDs in the mail several times a week, and I was thrilled when they added streaming. They were on the right path: become the best source for movies, documentaries, TV series, and pretty…
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Twelve Hours in a City
I’ve been working on some branding for a couple of guys who are traveling around the United States for 31 days, spending 12 hours in each city. Sean Gregory of Time.com thinks they’re crazy, but the local media here in Buffalo, NY seems pretty optimistic about the plan.