Category: Design

  • Starbucks New Logo

    For whatever reason, Starbucks decided it was time to change their look. I think it looks a little too corporate. Part of the charm of the older logo was its lack of minimalism. I think it seems almost amateur to pile element upon element—mermaid symbol, green ring, white text, outline ring—but that’s what helps make…

  • Gotham is Everywhere

    I’m not sure if this is just one of those things that you only notice after you’ve bought one (like when you buy a new car, all you see on the road are other cars just like yours), but I keep seeing Gotham everywhere I look. I started using it about a year ago for…

  • Twelve Hours in a City

    I’ve been working on some branding for a couple of guys who are traveling around the United States for 31 days, spending 12 hours in each city. Sean Gregory of thinks they’re crazy, but the local media here in Buffalo, NY seems pretty optimistic about the plan.