Category: Design

For whatever reason, Starbucks decided it was time to change their look. I think it looks a little too corporate. Part of the charm of the older logo was its lack of minimalism. I think it seems almost amateur to pile element upon element—mermaid symbol, green ring, white text, outline ring—but that’s what helps make…

I’m not sure if this is just one of those things that you only notice after you’ve bought one (like when you buy a new car, all you see on the road are other cars just like yours), but I keep seeing Gotham everywhere I look. I started using it about a year ago for…